• Not based on the entire domain, but less than a part of subdomain –
    as niche as possible.
  • A year-long project.
  • Is this something new or do you have valid reasons for innovating what’s already out there?
  • Why are YOU the best person to do this?
  • If this is an App, then either the problem and the solution must lie in the digital world OR the digital solution must lead you to enjoy the outside world and not vice versa.
  • There should be No Irony in the idea, execution, and outcome.
  • Will this push you to the edge of discomfort?
  • Should speak about your work, philosophy, credibility, and capacity.
  • Complement your past, present, and future.
  • Make at least a tiny positive change to society in at least one subdomain.
  • Must at least slightly complement and add to the field of design and technology.
  • Reflect your favorite domain that your gut agrees with and that you are most passionate about.
  • Largely reflect your skills and techniques that you are passionate about.
  • Reflect your design discipline.
  • It preferably should be able to be expressed in more than two forms.